3 Unknown (But True) Things About Facebook Marketing

I remember a time when it was almost impossible to get your message out there online without advertising on Google Adsense. These were the good old nineties. The formula for attracting online traffic for your eCommerce biz was to build a website and advertise with Google. There really was no way to determine who saw your ad, where they were located, or what their interests were.

It is now possible to decide exactly who gets to see your online ad. The magic of pinpointing your prospects is possible, thanks to platforms like Facebook.

When advertising your blog, online store or local business on Facebook, you can choose exactly who gets to see your ad. Facebook offers various tools to help advertisers target their prospect with complete accuracy. You can allow only DIY enthusiasts to see your ad about building materials.

Although Facebook marketing has become popular, there are certain facts that are not as mainstream as one may think. Here are 3 unknown facts about Facebook marketing.

1. Cost Depends On Geography

A little known fact about advertising on Facebook is that, the cost to market is heavily dependent on the geographical location of your prospective customers. So if you are launching an ad to target folks who live in, lets say, South Africa, it will be cheaper than if you were targeting folks in Beverly Hills CA.

2. You will get more action if you post images via Instagram.

Yup, images posted to your Facebook account via your Instagram Page always receive more interaction from your targeted audience.

3. About 50% of Facebook Users are Mobile-Only

Studies show that a growing number of Facebook users use a mobile device to connect to the site 100% of the time. This type of user now makes up about half of all Facebook users.