4 Reasons why You should have a Social Media Marketing Strategy For 2017

How do you get potential customers to notice your brand messaging online? That's the question of the day, right?

The more people interact with your content online, the more traffic goes to your website. More traffic equals even more people signing up for your free trial, which leads to more paying customers. That helps Google find and rank your site higher. All this creates a snowball effect leading to more social interaction and backlinks.

A social media apparatus should be at the center of this cycle. With Google Adwords becoming increasingly expensive, it is time you looked into social media marketing as a way to drive targeted traffic to your website.

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.

-The Content Factory

This process all begins with getting people on the various social media platforms to like or share your content. A portion of these folks will click through to your site to interact with your content. A percentage will then take a desired action-whether it is signing up for your newsletter or starting a free trial of your product.

Some feel social media marketing is simply a novelty, a new way to seem cool and create buzz around your brand. Wrong! Effective social media marketing leads to actual sales. There are many reasons to come up with a social media marketing plan for your firm.

Here are the top 4 reasons.

1. Its is cheap compared to Google Adwords

This point is pretty straight forward. The average CPC in a Google Adword campaign in a competitive market can be as high as $10. Try Facebook “Click-to-Website” campaign instead. You get better, more precise targeting and will usually get a very low cost per click rate.

2. Superior targeting

I was really surprised a while back when I first started using the Facebook Ads. Feature. I was shocked at how precise the targeting capabilities were. With Facebook, you can market to a highly targeted audience - from their geographical location to their hobbies and personal interests.

3. Interested Audience

Social media platforms are viewed as inclusive networks and not marketing destinations. Folks are less likely to view your messaging as advertising and will be open to hear you out. This results in genuinely interested people clicking through to your landing pages.

4. The Cool factor

The general consensus is that companies advertising on social media platforms are cool companies. Invest in social media marketing to take advantage of this view point.

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