3 Reasons All Marketers Should Look into Snapchat

Snapchat is the ideal platform for brands looking to engage millennials. The unexpected popularity of the app. Has forced brands to identify needs previously unrecognized.

Brands looking to remain relevant among millennials must come around to using Snapchat as a marketing medium

Here are 3 reasons why brand must take Snapchat seriously in terms of marketing

1. Virality It seems as if content on Snapchat always end up being shared more often than other pieces of content on the internet. I believe that Snapchat content is usually short and easily digestible for a demographic that is constantly being bombarded by information.

2.Informed Audience It is common Knowledge that the Snapchat user is one of the most informed users out there. The average Snapchat user spends a significant amount of time reading news articles and keeping up with the happenings of the day. This presents marketers with a group of prospective customer who is well aware of your brand, therefore making conversion easier.

3. The numbers are too good to ignore Over 60% of U.S individuals ages 13 to 34 are Snapchat users. A fairly significant portion of the coveted millennial demographic uses Snapchat. Brands can communicate with this group by creating unique content that fits into the Snapchat ecosphere.