5 Ways to increase Traffic to Your Podcast With Social Media

Podcasts have become an unexpectedly popular form of media in the last 3 years. 21 percent of Adults in America listen to a podcast at least once a month. This study growth surely presents both content creators and marketers with enormous growth potential. Creative types can find ways to provide more value to their listeners while realizing revenue via marketing partnerships.

Like in any other media play, the more listeners engaged with your content, the more likely you are to build a profitable enterprise around your content.

The popular adoption of the various social media platforms out there present untold opportunities for podcast creators to find new audiences.

Here are 5 ways to grow your podcast listener base via social media.

1. Automated Content sharing

Sharing your podcasts on as many social platforms as possible will increase your chances of attracting new listeners. It is however, very difficult to do so with so many social media platforms out there. Use tools like Onlywaire and Hootsuite to automate the entire process. You can set up your various social media accounts and just have the systems share your content for you.

2. Guest hosts

This is a really cool way to offer your listeners variety and also grow your audience with minimal effort. This is very similar to the guest DJ concept. Invite other social media influencers to host a segment on your platform. This will help bring fans of the guest DJ to your platform. Try to arrange several recurring guest spots a month.

3. Newsjack when you can

Newsjacking is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement. Take advantage of this as much as possible. For example, during this past U.S election, anything Donald Trump got media attention. Even two sistas in God knows where in North Carolina got national media attention. Make some of your Podcasts about the hottest news stories of the day and share via social media with the appropriate hashtags.

4. Use Video

Take advantage of the hundreds of millions of potential listeners on Youtube. Create video versions of your podcasts and host them on your Youtube channel. Be sure to link back to your podcasts.

5. Use stunning images

Believe it or not, human beings are very visual creatures. We rely heavily on our sense of sight to translate the world around us. Most people like, and are attracted to beautiful things. Tap into this by displaying great photos alongside your posts on social media.