How to Turn Instagram Followers Into Customers: 4 Simple Tips (Infographic)

Instagram has quickly become the ideal marketing platform for creative types. This is because the app allows for stunning visual communication. For folks who rely on emotional motivation as a means of capturing an audience, the site provides the perfect platform to tell your story. 71 percent of U.S. companies are projected to be active on Instagram within the next year.

One of the reasons companies plan to be on the site is that, audiences on Instagram tend to be more engaged when compared to other social media platforms.

Posts on Instagram get over 4 billion likes in any 24 hour period. This level of engagement provides a unique opportunity for brands to connect with their followers and inspire profitable transactions.

Approximately 50 percent of all Instagram users follow brands, 60 percent learn about products and services via the platform and 75 percent take action after being inspired by a post .

Here are 4 steps to help you turn Instagram followers into customers